In short: you keep your photos and you own what Puro generates for you. Puro produces drafts — you are responsible for checking them before you publish, especially gemstone and metal specifications. Subscriptions renew monthly until you cancel.
1. These terms
These Terms of Service are an agreement between you and [LEGAL ENTITY NAME] ("Puro", "we", "us"). By creating an account or using the service you accept them. If you are agreeing on behalf of a company, you confirm you have authority to bind it.
2. What Puro does
Puro takes photographs of jewelry together with the specifications you supply and generates product imagery, titles, descriptions, SEO/AEO tags, and specification tables, which you can edit and export for your own store.
Some plans include human review by our team; others are fully automated. What is included in your plan is set out on our pricing page at the time you subscribe.
3. Your account
You must give accurate registration details and keep your password secure. You are responsible for everything that happens under your account. Tell us promptly at ops@puro.works if you believe it has been compromised. You must be at least 18 and using Puro for business purposes.
4. Plans, billing, and renewal
- Subscriptions are billed monthly in advance and renew automatically until cancelled.
- Add-ons beyond your plan's product allowance are charged at the per-product rate shown at checkout.
- One-time orders (such as a Single Product order) are charged once, at the time you order.
- Setup fees where applicable are charged once, on your first invoice for that plan.
- Prices exclude sales tax and VAT, which are added where required.
- You can cancel at any time from your account. Cancellation takes effect at the end of your current billing period, and you keep access until then.
- If a payment fails we may retry it and may suspend the service until it succeeds.
- We may change prices with at least 30 days' notice by email. Changes apply from your next billing period, and you may cancel before then.
Refunds are covered separately in our Refund Policy.
5. Your content
"Your Content" means the photographs, specifications, brand guidelines, and any other material you upload.
You keep all ownership of Your Content. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, and modify it only so far as needed to operate the service for you. That licence ends when you delete the content or close your account, subject to the retention periods in our Privacy Policy.
You warrant that you own or have permission to use everything you upload, including any rights in photographs taken by a photographer you engaged and any rights of people appearing in model shots. You must not upload content that infringes someone else's rights.
6. What Puro generates
"Output" means the images, titles, descriptions, tags, and specification tables Puro generates from Your Content.
As between you and us, and once you have paid the fees due, you own the Output and may use it commercially — on your own store, on marketplaces, and in your marketing — without further payment to us.
Because generative models can produce similar results for similar inputs, we cannot guarantee that Output is unique to you, and we do not warrant that it is free of third-party rights.
7. AI output — your responsibility to check
Read this one. Puro produces drafts. AI systems make mistakes, including confident-sounding ones. Before you publish anything Puro generates, you must review it — and in particular you must verify every gemstone, metal, carat weight, measurement, and material claim against your own records.
Descriptions of precious metals and gemstones are regulated in most markets, and inaccurate claims can expose you to consumer protection and advertising liability. That risk sits with you as the seller, not with us. Puro is a drafting tool, not a substitute for your own quality control or for professional gemological, legal, or marketing advice.
8. Acceptable use
You must not:
- upload content you do not have the rights to, or content that is unlawful;
- use Puro to create misleading claims about products, materials, or provenance;
- resell or white-label the service without our written agreement;
- attempt to reverse engineer, scrape, or overload the service, or circumvent usage limits;
- share your account credentials with people outside your business.
We may suspend or terminate accounts that breach this section.
9. Third-party stores and platforms
Exports are formatted for platforms such as Shopify and Etsy. Those platforms have their own rules and may change their formats at any time. We are not responsible for their decisions, their listing policies, or any rejection of content you upload to them.
10. Availability
We aim to keep Puro available and reliable, but we do not promise uninterrupted service. We may carry out maintenance, and we may change or discontinue features. If we discontinue a material feature of a paid plan we will give you reasonable notice and, where appropriate, a pro-rata refund.
11. Ending the agreement
You may close your account at any time. We may suspend or terminate your access if you breach these terms, if payment fails and is not resolved, or if required by law. On termination your right to use the service stops immediately; you keep Output already delivered to you. Export your data before you close your account — see the retention periods in our Privacy Policy.
12. Disclaimers
Except as expressly stated, the service is provided "as is" and "as available". To the fullest extent permitted by law we disclaim all implied warranties, including merchantability, fitness for a particular purpose, non-infringement, and any warranty that Output will be accurate, unique, or commercially successful.
13. Limitation of liability
To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, or consequential loss, or for lost profits, lost revenue, lost sales, or loss of goodwill.
Our total aggregate liability arising out of or relating to these terms is limited to the amount you paid us in the twelve months before the event giving rise to the claim.
Nothing here limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited. If you are a consumer, your statutory rights are unaffected.
14. Indemnity
You will indemnify us against claims arising from Your Content, from your use of Output, or from your breach of these terms — including claims that a product description or image you published was inaccurate or infringing.
15. Changes to these terms
We may update these terms. For material changes we will give account holders at least 30 days' notice by email. Continuing to use Puro after they take effect means you accept them; if you do not, you may cancel.
16. Governing law
These terms are governed by the laws of [STATE / COUNTRY], and the courts of [CITY, JURISDICTION] have exclusive jurisdiction, without prejudice to any mandatory consumer protections in your country of residence.
17. General
If any provision is unenforceable, the rest remains in force. Our failure to enforce a provision is not a waiver of it. You may not assign this agreement without our consent; we may assign it in connection with a merger or sale of the business. These terms, together with the Privacy and Refund policies, are the entire agreement between us.
18. Contact
ops@puro.works — [LEGAL ENTITY NAME], [BUSINESS ADDRESS].